Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame

By M. Stallen, Ale Smidts, Mark Rijpkema, G. Smit, Vasily Klucharev, G. Fernández. 2009

94 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology

View Paper: https://www.semanticscholar.org/paper/9df0644a04c0f86ba658d0e0f06ceed4e1580722

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Richard P. Bagozzi
2. Steven D. Shaw
3. Chunyan Xie

In Experimental and Cognitive Psychology

1. Richard P. Bagozzi
2. Steven D. Shaw
3. Utpal M. Dholakia
4. Heesup Han
5. Bo Meng
6. Cathy H. C. Hsu

Citations in the corpus

• The neuropsychology of consumer behavior and marketing (2018, background): “Stallen et al. (2010) suggest that celebrity endorsement pairings are effective because they increase positive affect and spontaneously elicit the retrieval of explicit memories related to the celebrity, indicated by increased activation in the medial orbitofrontal cortex when viewing celebrity…”
• The contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013, background): “Rangel, 2007 Plassmann, O'Doherty, Shiv, & Rangel, 2008 General fMRI 19 Price Raab, Elger, Neuner, & Weber, 2011 Marketing fMRI 49 Price Reimann, Castaño, Zaichkowsky, & Bechara, 2012 Marketing fMRI 17 Brands Reimann, Zaichkowsky, Neuhaus, Bender, & Weber, 2010 Psychology & Marketing fMRI 17 Packagi”