Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness

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Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations (2015, background): “Moreover, they tend to prefer long established brands, with a heritage (Lambert-Pandraud & Laurent, 2010), which is a typical characteristic of luxury brands (Vigneron & Johnson, 2004).”
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “Emotional brand attachment appears to be positively related to brand loyalty (Thomson et al. 2005; Vlachos et al., 2010), brand preference (Lambert-Pandraud and Laurent, 2010), and responses to brand extension (Fedorikhin et al., 2008).”
Relationships between lifestyle of health and sustainability and healthy food choices for seniors. (2013, background): “Seniors’ tendency to stay with their existing product and service choices explains their higher loyalty (Lambert-Pandraud and Laurent, 2010).”
Brand experience effects on brand attachment: the role of brand trust, age, and income (2019, background): “In addition, it is relevant to notice that although younger consumers attach more to brands that provide a strong positive experience, they are also less likely to remain attached to the same brands (Lambert-Pandraud and Laurent, 2010).”