A model of perceived image, memorable tourism experiences and revisit intention

By Hongmei Zhang, Yan Wu, Dimitrios Buhalis. Journal of Destination Marketing & Management, 2017

773 citations recorded by the source corpus.

Abstract Limited research has investigated the antecedents and consequences of memorable tourism experiences (MTEs) empirically. This study helps fill this gap by developing a causal relationship model among perceived image (including country image and destination image), MTEs and revisit intention. The model's predictive capabilities are explored in international tourism context by using PLS- SEM. The results indicate that country image and destination image influence revisit intention via the mediating effect of MTEs. The ‘perceived image-MTEs-revisit intention’ model is supported with 43% of MTEs and 28.7% of revisit intention explained. In addition, this study provides a classification framework of destination attributes (i.e. country image and destination image) in international tourism context for future research and destination marketing practice.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/eb0b517ec89b15bf8994aba591b3cd455e739aef

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Citations in the corpus

Hedonic Shopping Motivation and Impulse Buying: The Effect of Website Quality on Customer Satisfaction (2021, result): “The results from this study are also reinforced by Zhang et al. (2018), which reported that the reviews of other customers on purchased goods influences an individual to make impulse purchases.”
Understanding memorable tourism experiences and behavioural intentions of heritage tourists (2021, background): “Numerous works support the effects of various antecedents, including visitor engagement, authenticity, and destination image on MTE (e.g. Antón et al., 2019; Chen & Rahman, 2018; Kim et al., 2012; Seyfi, Hall, & Rasoolimanesh, 2020; Zhang et al., 2018).”
Travel for Affection: A Stimulus-Organism-Response Model of Honeymoon Tourism Experiences (2021, background): “Similarly, Zhang et al. (2018) reported positive impacts of MTEs on Korean tourists’ intentions to revisit China.”
Psychological factors affecting memorable tourism experiences (2019, methodology): “Based on the qualitative analysis, several studies started to develop measurement scales for MTE (Kim, 2013; Kim, 2014; Kim & Ritchie, 2014; Kim, Ritchie, et al., 2012; Pan et al., 2016; Zhang et al., 2018).”