Men, Dogs, Guns, and Cars--The Semiotics of Rugged Individualism

By E. Hirschman. 2003

115 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/93db30e9689e6823b6ce1adc98043fc068bc6b4b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. J. Gentry

In Gender Studies

1. J. Gentry
2. E. Arnould

In Marketing

1. Risto Moisio
2. E. Arnould
3. Stephen Louis Vargo
4. Robert F. Lusch

Citations in the corpus

• Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men’s Identity Work (2013, background): “This view is ingrained in advertising representations (Hirschman 2003; Schroeder and Zwick This content downloaded from 138.38.54.59 on Wed, 7 Aug 2013 04:12:50 AM All use subject to JSTOR Terms and Conditions MOISIO, ARNOULD, AND GENTRY 309 2004), which contribute to LCC informants’ view of tools…”