A higher-order model of consumer brand engagement and its impact on loyalty intentions

By Abhishek Dwivedi. 2015

423 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/eb19562f75e86e0aff2e9557ca0b43cca74b7299

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, neutral): “The former result is consistent with prior studies that have identified engagement as a determinant of consumer behavior (e.g., Dwivedi, 2015; France et al ., 2016).”
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020, background): “Prior CBE research found a positive correlation amongst the three first-order dimensions (Dwivedi, 2015; Harrigan et al., 2017; Hinson et al., 2019), meaning that when consumers invest cognitive processing efforts in understanding more about their favourite brands,”
Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption (2020, background): “The cognitive dimension concerns pleasurable absorption (Dwivedi, 2015; Hollebeek et al., 2014; Hsieh and Chang, 2016), while the emotional dimension is related to a strong positive affect and the feelings that are evoked by the interaction (Hollebeek, 2011; Hollebeek et al.”
Examining online social brand engagement: a social presence theory perspective (2017, background): “As a result, the role of FGC becomes increasingly essential in online CBE via the social media.”
CSR and Customer Outcomes: The Mediating Role of Customer Engagement (2018, methodology): “They value emotional ties over minor changes in offerings [41].”
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media (2020, background): “Specifically, customer brand engagement (CBE), as part of CE, plays a significant role within the marketing literature (Calder et al., 2009; Dwivedi, 2015; Heinonen, 2011; Hollebeek et al., 2014).”