Decoding Customer–Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth

By Martin Mende, Ruth N. Bolton, Mary Jo Bitner. 2013

222 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/2632c60e3fabf9d954dfd2d77605dffe06134be5

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Citations in the corpus

Responsible and active brand personality: On the relationships with brand experience and key relationship constructs (2017, background): “For instance, Mende, Bolton, and Bitner (2013) argue that consumers with different attachment style will act differently to the relationship activities being offered by a brand.”
Attributions of blame following a product-harm crisis depend on consumers’ attachment styles (2016, background): “Though a number of marketing articles support parallels between interpersonal attachments and brand attachments (Johnson et al. 2012; Mende and Bolton 2011; Mende et al. 2013; Paulssen 2009; Swaminathan et al. 2009; Thomson and Johnson 2006), unique aspects of brand Mark Lett (2016) 27:285–294 287”
Of “Likes” and “Pins”: The Effects of Consumers’ Attachment to Social Media (2015, background): “More recently, research in marketing has focused on emotional attachment to brands (Park et al. 2010; Thomson, MacInnis, and Park 2005), retail places (Brocato, Baker, and Voorhees 2014), as well as attachment in intangible service marketing contexts (Mende, Bolton, and Bitner 2013).”
Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles (2018, background): “This is a response to the call for further research to advance the relationship between these two constructs (Mende and Bolton 2011; Mende et al. 2013).”
The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking (2018, background): “Mende et al. (2013) argue that consumers are being guided by their attachment styles in the relationships with firms.”