Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury

By Catherine Janssen, J. Vanhamme, S. Leblanc. 2017

114 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/97a75696d236c1acbf98dd1519de9a17174c88b9

Citations in the corpus

• The consumer behavior of luxury goods: a review and research agenda (2020, unknown): “…goods increases when the product is exclusive (Stathopoulou & Balabanis, 2019), authentic (Cheah et al., 2016), customized (J. Yoo & Park, 2016), creative (Cheah et al., 2015), has a great history (Kessous & Valette-Florence, 2019) and has innovative marketing strategies (Janssen et al., 2017).”