The validity of attribute-importance. measurement: A review
By Koert van Ittersum, Joost M. E. Pennings, Brian Wansink, Hans van Trijp. 2007
135 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/1924c4f0b167b4062d8b844e2c019ccb108f6273
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- L. Lockshin
- Daniel Sheehan
- Jody L. Crosno
- Traci H. Freling
- D. Henard
- Brian Wansink
- Koert van Ittersum
- Jordan J. Louviere
In Organizational Behavior and Human Resource Management
- Jody L. Crosno
- Traci H. Freling
- D. Henard
- Brian Wansink
- Jordan J. Louviere
- Joost M. E. Pennings
- M. Avis
- Lauren I. Labrecque
Citations in the corpus
- What you see may not be what you get: Asking consumers what matters may not reflect what they choose (2010, methodology): “While direct approaches typically try to measure the importance of a set of dimensions by asking individuals to state the degree of importance on some scale, indirect approaches generally infer importance by analyzing an outcome measure like choice (Louviere and Islam 2008; Van Ittersum et al. 2007”
- Brand personality appeal: conceptualization and empirical validation (2011, methodology): “We administered Zaichkowsky’s (1994) Personal Involvement Inventory and Kent and Allen’s (1994) Brand Familiarity Scale to 50 subjects for 20 different products.”
- Smart Shopping Carts: How Real-Time Feedback Influences Spending (2013, background): “Increasing the salience of the price of an individual item makes the price more important in the decisionmaking process (Van Ittersum et al. 2007; Wathieu, Muthukrishnan, and Bronnenberg 2004), which in turn influences the purchase likelihood of the target item (Lalwani and Monroe 2005).”