What you see may not be what you get: Asking consumers what matters may not reflect what they choose

By Simone C. Mueller, L. Lockshin, Jordan J. Louviere. 2010

165 citations recorded by the source corpus.

Subfields: Food Science, Marketing

View Paper: https://www.semanticscholar.org/paper/fd2829563abc9db856e1dccfef121ead55d7d527

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Fraser McLeay
2. Chrysostomos Apostolidis

In Marketing

1. Fraser McLeay
2. Chrysostomos Apostolidis

Citations in the corpus

• Should we stop meating like this? Reducing meat consumption through substitution (2016, background): “DCEs can provide results that have high external validity (Louviere et al., 2000) and are strongly related to actual market shares (Mueller et al., 2010a, 2010b) as they force consumers to trade off desirable and undesirable product attributes.”