E. Riordan
Journal of Advertising Research · 2003
A researcher in the Science corpus: 2 papers; trusts 0 researchers and is trusted by 5 researchers here, as inferred from the citation graph.
Who trusts E. Riordan overall
Papers from E. Riordan's perspective
Ordered by how strongly the researchers E. Riordan trusts endorse each paper. Same corpus, a different order for every researcher.
- The Role of Myth in Creative Advertising Design: Theory, Process and Outcome
- Doing it the hard way: How low control drives preferences for high-effort products and services
- The Urge to Splurge: A Terror Management Account of Materialism and Consumer Behavior
- Gambling at Lucky Stores: Empirical Evidence from State Lottery Sales
- The psychology of interpersonal relations
- Political conservatism and variety-seeking
- Emotional transfer in goal systems
- Measuring Preferences for Really New Products
- Superstition in the pigeon.
- The effects of consumer knowledge on responses to event sponsorships
Their papers
- What Is Creative to Whom and Why? Perceptions in Advertising Agencies (2003) — 156 citations
- What is Creative to Whom and Why? (2003) — 112 citations