The use of concurrent disclosures to correct invalid inferences.

By Gita V. Johar, Carolyn J. Simmons. 2000

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On the dangers of pulling a fast one: Advertisement disclaimer speed, brand trust, and purchase intention (2012, background): “…when an unambiguous transgression is perpetrated by a person with a trustworthy rather than with an untrustworthy track record (Komorita and Heckling 1967), by a romantic partner to whom one is strongly rather than weakly committed (Finkel et al. 2002), or by a sincere brand (with whom the…”
A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice (2005, background): “Effortful processes that occur at a relatively late stage of the judgment process are more often disrupted by cognitive load manipulations than are the less effortful processes that occur at earlier stages (Gilbert, 2002; Johar & Simmons, 2000).”
Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands (2006, background): “…influencing the motivation, ability, or opportunity to process information carefully have a greater impact at earlier stages of information processing (e.g., the judgment formation stage) than at later stages (e.g., the judgment adjustment and choice stages; Gilbert, 2002; Johar & Simmons, 2000).”