A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice

By Maria L. Cronley, Steven S. Posavac, Tracy Meyer, Frank Kardes, James J. Kellaris. 2005

113 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/790b8acc2794cd42caa4462a409fc3597f35ca3f

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In Marketing

1. A. Lalwani
2. S. Shavitt

Citations in the corpus

• You Get What You Pay For? Self-Construal Influences Price-Quality Judgments (2013, background): “…product information (about computer monitors) and assessed the covariation between participants’ quality estimates for a number of brands of monitors and the price information they were given for these brands (for details on this technique, see Cronley et al. 2005; Kardes, Cronley, et al. 2004).”