A. Kaikati

Marketing · 2010–2012

A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 10 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 20 citations into it; #1,598 of 6,289 by trust here, #1,509 by citations
• Sociology and Political Science — 20 citations into it; #6,106 of 22,756 by trust here, #5,110 by citations
• Social Psychology — 8 citations into it

Whom A. Kaikati trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Mark S. Granovetter

Who trusts A. Kaikati overall

1. Jonah A. Berger
2. Yangyang Jiang
3. A. Lantian
4. Nick Hajli
5. Zoey Chen

Papers from A. Kaikati's perspective

Ordered by how strongly the researchers A. Kaikati trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Strength of Weak Ties
2. Plan 9 From Cyberspace: The Implications of the Internet for Personality and Social Psychology
3. The Role of Friends’ Appearance and Behavior on Evaluations of Individuals on Facebook: Are We Known by the Company We Keep?
4. Can you see the real me? Activation and expression of the "true self" on the Internet.
5. Where Consumers Diverge from Others: Identity Signaling and Product Domains
6. Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
7. The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons
8. Self‐Construal, Reference Groups, and Brand Meaning
9. The Benefits of Facebook "Friends: " Social Capital and College Students' Use of Online Social Network Sites (J. Comput. Mediat. Commun.)
10. When Brand Personality Matters: The Moderating Role of Attachment Styles

Their papers

• Consumers' use of brands to reflect their actual and ideal selves on Facebook (2012) — 365 citations
• The Effect of Need for Uniqueness on Word of Mouth (2010) — 469 citations