William J. Gonzenbach

Sociology and Political Science · 2008–2013

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 15 citations into it
• Marketing — 10 citations into it
• Organizational Behavior and Human Resource Management — 6 citations into it

Whom William J. Gonzenbach trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. D. Aaker

Papers from William J. Gonzenbach's perspective

Ordered by how strongly the researchers William J. Gonzenbach trusts endorse each paper. Same corpus, a different order for every researcher.

1. A cognitive approach to understanding university image
2. Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers?
3. Brand personality: Exploring the potential to move from factor analytical to circumplex models
4. Social Identity and Brand Equity Formation: A Comparative Study of Collegiate Sports Fans
5. Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation
6. When Brand Personality Matters: The Moderating Role of Attachment Styles
7. A comparison of brand personality and brand user‐imagery congruence
8. Converting Image Into Equity
9. The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences
10. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)

Their papers

• Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding (2013) — 145 citations
• Does a Perceptual Discrepancy Lead to Action? A Meta-analysis of the Behavioral Component of the Third-Person Effect (2008) — 108 citations