Consumers' use of brands to reflect their actual and ideal selves on Facebook

By Candice R. Hollenbeck, A. Kaikati. 2012

365 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/59ab70b674e4f77c038807cb158688138a008fbc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Andrew T. Stephen
2. Americus Reed
3. Luk Warlop
4. Nick Hajli

In Marketing

1. Stefano Puntoni
2. Lauren Grewal
3. Americus Reed
4. Nick Hajli
5. Andrew T. Stephen
6. Luk Warlop
7. Julian M. Sims
8. M. Forehand

In Sociology and Political Science

1. Stefano Puntoni
2. Lauren Grewal
3. Americus Reed
4. Julian M. Sims
5. Andrew T. Stephen
6. Luk Warlop
7. M. Forehand
8. Gil Appel

Citations in the corpus

• The future of social media in marketing (2019, background): “2004; Hollenbeck and Kaikati 2012; Toubia and Stephen 2013; Wallace et al.”
• Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes (2017, background): “When consumers link themselves to brands via Facebook ‘Likes’, this also creates an impression on others, as consumers are linking themselves ‘publicly and deliberately’ to brands (Hollenbeck and Kaikati, 2012, p. 397).”
• Of “Likes” and “Pins”: The Effects of Consumers’ Attachment to Social Media (2015, result): “The pool of items was then compared to extant social media literature (e.g., Fennis, Pruyn, and Maasland 2005; Hollenbeck and Kaikati 2012; Stephen and Galak 2012).”
• Factors influencing popularity of branded content in Facebook fan pages (2014, background): “Facebook characteristics “provide unique and interesting conditions for investigating the interaction of multiple selves and the incorporation of brands in consumer selfexpression” (Hollenbeck & Kaikati, 2012, p. 396).”
• Identity-Based Consumer Behavior (2012, background): “A rapidly growing body of research investigates self-presentation in online environments such as personal webpages (Schau & Gilly, 2003), dating sites (Toma, Hancock, & Ellison, 2008), and social networks (Hollenbeck & Kaikati, 2012–this issue).”
• Social commerce: The transfer of power from sellers to buyers (2015, background): “Social commerce is a product of social media and e-commerce (Constantinides et al., 2008) and is progressively drawing more attention from scholars and practitioners (Huang and Benyoucef, 2013).”