From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention

By Yao-bin Lu, Ling Zhao. Electronic Commerce Research and Applications, 2010

703 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ab53169405702e79e6823902f02aa412fb0a2fa0

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Citations in the corpus

Consumers' decisions in social commerce context: An empirical investigation (2015, background): “This helps the members to be confident that the community will keep on improving service quality and offering effective management to build a trusted communication environment [22,28].”
Social Presence, Trust, and Social Commerce Purchase Intention: an Empirical Research (2016, background): “Third, online buyer community has been found to positively affect e-commerce adoption (Lu et al., 2010).”
Understanding sustained participation in transactional virtual communities (2012, background): “It is worth noting that while there are several other ways to extract economic value from virtual communities as discussed in previous literature, such as e-commerce communities and viral marketing [6,7,43], our study focuses on the TVC in which economic value is extracted through knowledge exchange”
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation (2017, methodology): “Purchase intention was measured by three items which were adapted from (Lu et al., 2010).”
Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction (2019, background): “Prior research has found that purchase intention can be used as a key predictor for consumer behavior and the subjective tendency for consumer purchases (Verhagen and Van Dolen, 2009; Huang et al., 2010; Lu et al., 2010; Kim and Chung, 2011).”