In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency

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Feeling the Future: The Emotional Oracle Effect (2012, unknown): “As shown in previous studies (Avnet 2005; Lee et al. 2009; Stephen and Pham 2008), participants in the hightrust-in-feelings condition tend to find it easy to identify two situations in which they were correct in trusting their feelings, and they therefore infer that their feelings are trustworthy.”
Affect as a Decision-Making System of the Present (2013, unknown): “…(Epstein 1990; Finucane et al. 2000), ( d ) more context dependent (Hsee et al. 2003; Mellers et al. 1997), ( e ) more consistent both within and across individuals (Lee, Amir, and Ariely 2009; Pham et al. 2001), and ( f ) less sensitive to numerical quantities (Hsee and Rot-tenstreich 2004).”
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations (2015, background): “…and the relative influence of these two processes depends on various factors, such as consumption context (e.g., Hsee and Rottenstreich 2004; Pham 1998), cognitive capacity (e.g., Lee et al. 2009; Shiv and Fedorikhin 1999), and incidental environmental cues (e.g., Gorn, Goldberg, and Basu 1993).”
The "visual preference heuristic": The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload (2014, background): “Images also trigger more emotional processing than do words (Hsee and Rottenstreich 2004; Lee, Amir, and Ariely 2009; Lieberman et al. 2002).”