Yi Zhao

Marketing · with Helsen · 2011

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom Yi Zhao trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Tülin Erdem
  2. Michael P. Keane
  3. Baohong Sun
  4. Rohini Ahluwalia
  5. Ying Zhao
  6. Margaret C. Campbell

Who trusts Yi Zhao overall

  1. Fons Wijnhoven
  2. Oscar Bloemen

Papers from Yi Zhao's perspective

Ordered by how strongly the researchers Yi Zhao trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
  2. A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
  3. An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
  4. The Moderating Effect of Perceived Risk on Consumers’ Evaluations of Product Incongruity: Preference for the Norm
  5. Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
  6. How Prevalent Is the Negativity Effect in Consumer Environments
  7. A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data
  8. Advertising, Learning, and Consumer Choice in Experience Good Markets: A Structural Empirical Examin
  9. Advertising, Learning, and Consumer Choice in Experience Good Markets: A Structural Empirical Examination
  10. Equilibrium Price Dispersion with Consumer Inventories

Their papers