Yingqin Zhao

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom Yingqin Zhao trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Tülin Erdem
  2. Michael P. Keane
  3. Baohong Sun

Who trusts Yingqin Zhao overall

  1. Fons Wijnhoven

Papers from Yingqin Zhao's perspective

Ordered by how strongly the researchers Yingqin Zhao trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
  2. An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
  3. Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
  4. Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
  5. The Moderating Effect of Perceived Risk on Consumers’ Evaluations of Product Incongruity: Preference for the Norm
  6. How Prevalent Is the Negativity Effect in Consumer Environments
  7. A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data
  8. Equilibrium Price Dispersion with Consumer Inventories
  9. Advertising, Learning, and Consumer Choice in Experience Good Markets: A Structural Empirical Examination
  10. Advertising, Learning, and Consumer Choice in Experience Good Markets: A Structural Empirical Examin

Their papers