The influence of purchase situation on buying center structure and involvement: a select meta-analysis of organizational buying behavior research

By Jeffrey E. K. Lewin, Naveen Donthu. 2005

112 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0671b070aa2038c6571abcbca9ba5aeaf0e2c515

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. Christian Homburg
2. Jens B. Schmitt
3. M. Klarmann
4. Birgit Renzl
5. Kurt Matzler
6. Oliver Schilke
7. Ruth Stock
8. J. Wieseke

In Strategy and Management

1. Christian Homburg
2. Jens B. Schmitt
3. M. Klarmann
4. Oliver Schilke

Citations in the corpus

• Brand awareness in business markets: When is it related to firm performance? (2010, background): “However, organizational buying behavior strongly depends on diverse situational characteristics (Johnston & Lewin, 1996; Lewin & Donthu, 2005), and this approach neglects that the effect of brand awareness on performance could be contingent on the characteristics of the specific market.”