Understanding and Managing International Growth of New Products

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Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda (2014, unknown): “…a lack of studies within the CI domain in an Asian context, as a majority of the studies were conducted in a Western context (Steenkamp et al. 1999; Stremersch and Tellis 2004; Tellis, Stremersch, and Yin 2003), with the exception of a few studies emphasizing CI in emerging markets (e.g.,…”
Success Patterns of Exploratory and Exploitative Innovation (2013, background): “Even if a country is wealthy, an unequal distribution of income may imply that many customer segments fall below the income threshold to buy a new product (Stremersch & Tellis, 2004).”
Innovation diffusion and new product growth models: A critical review and research directions (2010, methodology): “Previous studies have proposed methods of aggregating individual-level behavior based on assumptions regarding customer heterogeneity and calculation of the time to adoption (Chatterjee & Eliashberg, 1990; Van den Bulte & Stremersch, 2004).”