Laurence Ashworth

Marketing · 2005–2010

A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 14 citations into it
• Sociology and Political Science — 9 citations into it
• Organizational Behavior and Human Resource Management — 7 citations into it
• Social Psychology — 6 citations into it

Whom Laurence Ashworth trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Paul Slovic
2. Peter R. Darke
3. Rohini Ahluwalia
4. B. Weiner
5. J. Rotter

Who trusts Laurence Ashworth overall

1. K. White
2. Kirk Kristofferson

Papers from Laurence Ashworth's perspective

Ordered by how strongly the researchers Laurence Ashworth trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
2. Perceived risk, trust, and democracy
3. On the Origin and Distinctness of Skepticism toward Advertising
4. Attributional Thoughts about Consumer Behavior
5. Consumer Response to Negative Publicity: The Moderating Role of Commitment
6. The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective
7. The Role of Attributions in Customer Satisfaction: A Re-Examination
8. Heuristics and Biases: Feelings as Information: Moods Influence Judgments and Processing Strategies
9. Customer satisfaction: A meta-analysis of the empirical evidence
10. Does Loving a Brand Mean Loving Its Products? the Role of Brand-Elicited Affect in Brand Extension Evaluations

Their papers

• Great expectations and broken promises: misleading claims, product failure, expectancy disconfirmation and consumer distrust (2010) — 158 citations
• No One Wants to Look Cheap: Trade-Offs Between Social Disincentives and the Economic and Psychological Incentives to Redeem Coupons (2005) — 182 citations