Heesook Hong

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Heesook Hong trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. J. Workman (in Marketing)

Papers from Heesook Hong's perspective

Ordered by how strongly the researchers Heesook Hong trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A study of life events and changes in patronage preferences
  2. Perceptions and realities of male shopping behavior
  3. A Beginner's Guide to Structural Equation Modeling (Technometrics)
  4. Fashion Consumer Groups, Gender, and Need for Touch
  5. Product involvement: an application in clothing
  6. Some psychological motivations for fashion opinion leadership and fashion opinion seeking
  7. Gender Differences in the Dimensional Structure of Apparel Shopping Satisfaction Among Korean Consumers: The Role of Hedonic Shopping Value
  8. Life events and brand preference changes
  9. Life course perspectives on consumer behavior
  10. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

Their papers