Some psychological motivations for fashion opinion leadership and fashion opinion seeking

By Laurent Bertrandias, Ronald E. Goldsmith. 2006

207 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/cf171f9c13cb3577efa96e869276529190845703

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Nizar Souiden
2. Frank Pons
3. Bouthaina M’Saad
4. A. Ruvio

In Marketing

1. Nizar Souiden
2. Frank Pons
3. Bouthaina M’Saad
4. Hye-Shin Kim
5. A. Ruvio
6. Heesook Hong

Citations in the corpus

• Fashion Leadership and Hedonic Shopping Motivations of Female Consumers (2011, background): “Also, female consumers are recognized as primary purchasers of apparel and studies identify women as having higher levels of fashion leadership than men (e.g., Bertrandias & Goldsmith, 2006; Summers, 1970; Summers et al., 1992).”
• Unique like everybody else? The dual role of consumers' need for uniqueness (2008, background): “Though the association between CNFU and opinion leadership has been substantiated (Bertrandias & Goldsmith, 2006; Clark & Goldsmith, 2005), further research is needed to explore the boundary conditions for the relationship between the two constructs.”
• A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories (2011, methodology): “Conspicuous consumption (5 items) was measured by items from four studies: O’Cass and Frost (2002), Park and Burns (2005), Bertrandias and Goldsmith (2006), and Henry (2002).”