Fashion Leadership and Hedonic Shopping Motivations of Female Consumers

By Hye-Shin Kim, Heesook Hong. 2011

92 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/87e87543eb083345650c85bf4584499d2121b859

How researchers see this paper

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1. Jessie H. Chen-Yu
2. Jung Eun Lee

Citations in the corpus

• Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect (2018, background): “Unlike many other product categories, apparel products have a high hedonic value (Kim and Forsythe 2007; Kim and Hong 2011), which refers to the sense of pleasure associated with the product (Kaul 2007).”