Product involvement: an application in clothing

By Nina Michaelidou, Sally Dibb. 2006

182 citations recorded by the source corpus.

The paper examines the dimensionality of involvement with clothing. The extant literature is reviewed to show the origins, application and classification of involvement. The discussion focuses on enduring, situational and response involvement, emphasising the dimensionality of the construct. The research examines enduring involvement with clothing, using a scale of 15 Likert-type statements to operationalise the concept. The findings suggest that involvement with clothing stems from: (1) pleasure and enjoyment derived from shopping and (2) the importance consumers attach to the product, which relates to the symbolic nature of clothing as a means of self-expression.

Subfields: Marketing, Museology

View Paper: https://www.semanticscholar.org/paper/7cb6078cbb81e2c4394bde46f3b61846442674ff

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Citations in the corpus

Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvement (2008, methodology): “831 was obtained for the all scale statement items which indicated a reliability that supported the validity of scale items (Peter, 1981; Michaelidou and Dibb, 2006).”
E‐atmosphere, emotional, cognitive, and behavioral responses (2010, background): “In addition, pleasure derived from shopping is associated with consumers' involvement with clothing ( Michaelidou and Dibb, 2006”
Fashion Leadership and Hedonic Shopping Motivations of Female Consumers (2011, background): “Michon et al. (2007) reported the mall environment to more strongly influence fashion leaders’ hedonic shopping experience compared to followers and laggards.”
Green events, value perceptions, and the role of consumer involvement in festival design and performance (2015, background): “Empirical research from Michaelidou and Dibb (2006) shows that a consumer’s involvement in clothing is highly related to that consumer’s perceived symbolic value of the branded product (i.e. the benefits that consumer may receive via its use), since consumers consider clothing as self-expression.”