Life events and brand preference changes

By Anil Mathur, G. Moschis, Euehun Lee. 2003

166 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/9e30396a27fa5547f4c95150255828f22624b30f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. G. Moschis
2. Euehun Lee
3. Anil Mathur
4. Jinsoo Hwang
5. C. Ok

In Organizational Behavior and Human Resource Management

1. G. Moschis
2. Anil Mathur
3. Euehun Lee
4. Jinsoo Hwang
5. C. Ok
6. D. Jenkins

Citations in the corpus

• The First Four-wheeled Status Symbol: Pram Consumption as a Vehicle for the Construction of Motherhood Identity (2006, background): “Therefore, these transitions may serve as a window to a closer study of several consumption phenomena, such as changes in brand preferences (Andreasen 1984; Mathur et al. 2003), changes in decisionmaking processes (Gentry et al.”
• A longitudinal study of the effects of life status changes on changes in consumer preferences (2008, methodology): “This type of analysis is consistent with previous similar studies (Andreasen 1984; Lee et al. 2001; Mathur et al. 2003 ).”
• The antecedents and consequence of consumer attitudes toward restaurant brands: A comparative study between casual and fine dining restaurants (2013, background): “From a business standpoint, the challenge is that customers could change their favorite brands as they are exposed to variety of attractive brands (Mathur et al., 2003).”