Vignesh Yoganathan
Sociology and Political Science · 2019–2021
A researcher in the Science corpus: 3 papers; trusts 10 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 58 citations into it
- Marketing — 42 citations into it
- Social Psychology — 26 citations into it
- Information Systems and Management — 20 citations into it
- Cognitive Neuroscience — 9 citations into it
- Literature and Literary Theory — 7 citations into it
- Demography — 6 citations into it
- Management, Monitoring, Policy and Law — 6 citations into it
Whom Vignesh Yoganathan trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Andrew F. Hayes
- Aradhna Krishna
- L. Steg
- Heesup Han
- Ofir Turel
- Annie Lang
- J. Sheth
- A. Turner
- L. Dreijerink
- Charles Spence
Papers from Vignesh Yoganathan's perspective
Ordered by how strongly the researchers Vignesh Yoganathan trusts endorse each paper. Same corpus, a different order for every researcher.
- Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
- The limited capacity model of mediated message processing
- An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
- Factors influencing the acceptability of energy policies: A test of VBN theory
- Quitting the use of a habituated hedonic information system: a theoretical model and empirical examination of Facebook users (European Journal of Information Systems)
- Understanding User Responses to Information Technology: A Coping Model of User Adaption (MIS Q.)
- A wonderful life: experiential consumption and the pursuit of happiness
- A Cross-Cultural Study of Environmental Motive Concerns and Their Implications for Proenvironmental Behavior
- Store Atmospherics: A Multisensory Perspective
- Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
Their papers
- Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective (2021) — 141 citations
- COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown (2021) — 320 citations
- Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2019) — 92 citations