J. Quarterman

Sport Marketing Quarterly · 2006

A researcher in the Science corpus: 1 paper; trusts 0 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Papers from J. Quarterman's perspective

Ordered by how strongly the researchers J. Quarterman trusts endorse each paper. Same corpus, a different order for every researcher.

1. Determinants of sports sponsorship response
2. When Bad Things Happen to the Endorsers of Good Products
3. A longitudinal study of child siblings and theory of mind development
4. The effects of consumer knowledge on responses to event sponsorships
5. Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship
6. Developing and validating a multidimensional consumer-based brand equity scale
7. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
8. The impact of brand credibility on consumer price sensitivity
9. The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
10. Marketplace Metacognition and Social Intelligence

Their papers

• Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions (2006) — 226 citations