Ryan McCafferty

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 29 citations into it
• Organizational Behavior and Human Resource Management — 16 citations into it

Whom Ryan McCafferty trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Barbara A. Lafferty (in Marketing)
2. Chun-Tuan Chang (in Marketing)

Papers from Ryan McCafferty's perspective

Ordered by how strongly the researchers Ryan McCafferty trusts endorse each paper. Same corpus, a different order for every researcher.

1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
2. The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
3. CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation
4. The Material Values Scale: Measurement Properties and Development of a Short Form
5. Individual Differences in Haptic Information Processing: The "Need for Touch" Scale
6. When Is Honesty The Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
7. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
8. Method Variance in Organizational Research
9. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
10. Self‐Construal, Reference Groups, and Brand Meaning

Their papers

• An Evolutionary Process Model of Cause‐Related Marketing and Systematic Review of the Empirical Literature (2016) — 113 citations