Frank Alpert

Marketing · 2015

A researcher in the Science corpus: 3 papers; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 29 citations into it
• Organizational Behavior and Human Resource Management — 20 citations into it
• Information Systems and Management — 13 citations into it
• Social Psychology — 13 citations into it
• Applied Psychology — 9 citations into it

Whom Frank Alpert trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. John R. Anderson
2. R. Frambach
3. Andrew E. Smith
4. Oliver Koll
5. R. Peterson

Papers from Frank Alpert's perspective

Ordered by how strongly the researchers Frank Alpert trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Architecture of Cognition
2. On the Use of College Students in Social Science Research: Insights from a Second‐Order Meta‐analysis
3. Technological Opportunism and Radical Technology Adoption: An Application to E-Business
4. Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
5. Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages
6. Evaluation of unsupervised semantic mapping of natural language with Leximancer concept mapping (Behavior Research Methods)
7. Diffusion of Innovations
8. Reputation for Product Innovation: Its Impact on Consumers*
9. How does perceived firm innovativeness affect the consumer
10. Innovation: Brand it or Lose it

Their papers

• Consumer perceived brand innovativeness (2015) — 86 citations
• A two-dimensional model of trust–value–loyalty in service relationships (2015) — 120 citations
• Forecasting consumer perception of innovativeness (2015) — 141 citations