Reputation for Product Innovation: Its Impact on Consumers*

By D. Henard, Peter A. Dacin. 2010

225 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/92f3be9d2836ecfe4d4155af2fa8bc488cdb0b39

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Paul H. Driessen
  2. Robert E. Hinson
  3. Michael T. Elliott
  4. Mark Brown
  5. Frank Q. Fu
  6. M. Mahmoud
  7. Frank Alpert
  8. P. Anim

In Sociology and Political Science

  1. Paul H. Driessen
  2. Robert E. Hinson
  3. Michael T. Elliott
  4. Frank Q. Fu
  5. M. Mahmoud
  6. Frank Alpert
  7. P. Anim

In Strategy and Management

  1. Paul H. Driessen

Citations in the corpus