A two-dimensional model of trust–value–loyalty in service relationships
By J. Chai, Naresh K. Malhotra, Frank Alpert. 2015
120 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/4d4a558ed86f4655510e523a44ea3d86561d11c7
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Service quality evaluation and the mediating role of perceived value and customer satisfaction in customer loyalty (2018, background): “become the most important strategic aim in today’s competitive business environment (Chai et al., 2015; Gursoy et al., 2014; Oliver, 1999).”