Forecasting consumer perception of innovativeness

By Ben Lowe, Frank Alpert. 2015

141 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/95325a4d3d55a34863405f5abbd0e42520b55c2e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Susanne Beck
2. Reinhard Prügl

Citations in the corpus

• Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity (2018, background): “After seeing the advertisement, respondents indicated their purchase intentions (two items; adapted from Lowe & Alpert, 2015), perceived uncertainty with the product’s quality, trustworthiness (Mayer et al., 1995), brand trust (Erdem & Swait, 1998), and FFR (five items; adapted from Memili,…”