English in Dutch Commercials: Not Understood and Not Appreciated
By M. Gerritsen, Hubert P. L. M. Korzilius, Frank van Meurs, I. Gijsbers. Journal of Advertising Research, 2000
150 citations recorded by the source corpus.
Subfields: Communication, Gender Studies, Language and Linguistics
View Paper: https://www.semanticscholar.org/paper/0338f0d64ff57bc548e0f4caf9e903226d7523c9
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Citations in the corpus
- Bilingualism and the Emotional Intensity of Advertising Language (2009, background): “For example, in the Netherlands over 40% of TV ads contain words in English (Gerritsen et al. 2000), and this phenomenon is by no means limited to Western cultures (e.”
- An experimental study of native speaker perceptions of non-native request modification in e-mails in English (2010, background): “Despite the fact that English is pervasively used in all layers of Dutch society, research has indicated that English is not always completely understood and / or appreciated (Gerritsen et al. 2000; Gerritsen et al. 2007; Van Meurs et al. 2006a).”
- English or a Local Language in Advertising? (2010, methodology): “Gerritsen et al. (2007) found hardly any differences in the effectiveness of English ads and ads with a local language. They compared the effect of the use of English in product advertisements as opposed to Dutch, German, and Spanish on highly educated young women from Germany, the Netherla”