Yanxin Jiang

Strategy and Management · 2015

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Strategy and Management — 23 citations into it
• Organizational Behavior and Human Resource Management — 15 citations into it
• Marketing — 12 citations into it
• Sociology and Political Science — 7 citations into it
• Management of Technology and Innovation — 6 citations into it

Whom Yanxin Jiang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Catherine L. Wang
2. Neil A. Morgan
3. Aron O'Cass
4. Douglas W. Vorhies
5. Liem Viet Ngo

Papers from Yanxin Jiang's perspective

Ordered by how strongly the researchers Yanxin Jiang trusts endorse each paper. Same corpus, a different order for every researcher.

1. Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
2. The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
3. Market orientation, marketing capabilities, and firm performance
4. The development and validation of the organisational innovativeness construct using confirmatory factor analysis
5. The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance
6. Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarity
7. E‐satisfaction and e‐loyalty: A contingency framework
8. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
9. A roadmap for branding in industrial markets
10. Successful branding of a commodity product: The case of RAEX LASER steel

Their papers

• Building industrial brand equity by leveraging firm capabilities and co-creating value with customers (2015) — 156 citations