Building industrial brand equity by leveraging firm capabilities and co-creating value with customers

By Jing Zhang, Yanxin Jiang, Rizwan Shabbir, M. Du. 2015

156 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/dead58949037cb8e674d8d243b3ab12f1e864326

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Risto Rajala
2. Marko Kohtamäki

In Organizational Behavior and Human Resource Management

1. Risto Rajala
2. Marko Kohtamäki

Citations in the corpus

• Theory and practice of value co-creation in B2B systems (2016, background): “For instance, Zhang et al. (2015) demonstrated how innovation, marketing and networking capabilities contribute to value co-creation.”