Switching Barriers in the Four-Stage Loyalty Model

By Markus Blut, Heiner Evanschitzky, Verena Vogel, Dieter Ahlert. 2007

91 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/cde975325b5412d5f3164ef2a10238fe83695d0b

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The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Yong J. Hyun
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Citations in the corpus

• New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link (2014, background): “…effect” suggests that increased SC strengthen the effect of satisfaction on repurchase behavior, meaning that satisfaction is more likely to translate into actual repurchase behavior as SC increase (e.g., Blut et al., 2007, Chang and Chen, 2009, Lee et al., 2001 and Yang and Peterson, 2004).”
• A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector (2011, background): “Affective loyalty relates to a favorable attitude toward and satisfaction with a speci fi c brand (Blut, Evanschitzky, Vogel, & Ahlert, 2007).”