Wonseok (Eric) Jang

Marketing · 2015–2020

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 15 citations into it
• Sociology and Political Science — 7 citations into it

Whom Wonseok (Eric) Jang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. D. Thompson
2. Nikolaos Stylos
3. Stefano Cresci
4. C. Vassiliadis
5. Roberto Di Pietro

Papers from Wonseok (Eric) Jang's perspective

Ordered by how strongly the researchers Wonseok (Eric) Jang trusts endorse each paper. Same corpus, a different order for every researcher.

1. Fame for sale: Efficient detection of fake Twitter followers (Decision Support Systems)
2. Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination
3. Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
4. Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?
5. Easier is not always better: The moderating role of processing type on preference fluency
6. Measuring User Influence in Twitter: The Million Follower Fallacy
7. Culture-Dependent Assimilation and Differentiation of the Self
8. The distinction between desires and intentions
9. The Problem of Overfitting
10. Strength in Numbers: Robust Tamper Detection in Crowd Computations

Their papers

• The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model (2020) — 95 citations
• Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations (2015) — 171 citations