Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

By D. Thompson, Prashant Malaviya. 2013

213 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2e4425274b13874ca02694a3b503cc0827063068

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Citations in the corpus

User generated content presenting brands on social media increases young adults’ purchase intention (2019, background): “Central to their studies was, however, the likeability, credibility, and perceived quality of user-generated advertisements (Ertimur and Gilly 2012; Steyn et al. 2011; Thompson and Malaviya 2013).”
The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model (2020, methodology): “All measures were adopted from existing literature (e.g. Obermiller & Spangengerg, 1998; Ohanian, 1990; Stylos et al., 2016; Thompson & Malaviya, 2013; α = .84∼.98).”
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016, background): “Research has also explored newer topics such as “open sourcing” or “crowdsourcing” and the use of consumers as a creative team (Lawrence, Fournier, andBrunel 2013; Thompson and Malaviya 2013; see also Marketing Science’s 2012 Special Issue on the Emergence and Impact of User-Generated Content).”
Ten years of value cocreation: An integrative review (2016, background): “Coupled with their perception of the higher quality of the cocreated solution, non-participants might evaluate the brand more positively (Thompson and Malaviya, 2013).”
Consumer Power: Evolution in the Digital Age (2013, background): “Likewise, how do consumers view user-generated versus firm-generated ads (Ertimur and Gilly 2012; Thompson and Malaviya 2013)?”