Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations

By Wonseok (Eric) Jang, Yong Jae Ko, J. Morris, Yonghwan Chang. 2015

171 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6a91ce2f3f67449254cfca62a56c062bbf5d1a6f