Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination

By Nikolaos Stylos, C. Vassiliadis, V. Bellou, Andreas Andronikidis. 2016

469 citations recorded by the source corpus.

This research examines the complex relationship between destination image components and behavioral intentions, incorporating two pivotal but unexplored in related literature constructs, namely holistic image and personal normative beliefs (PNBs). Previous studies incorporating destination images as predictors of intention to revisit have mostly investigated their direct effect. This research integrates holistic image as a mediator and PNBs as a moderator. The findings verify the mediating role of holistic image for predicting tourists' intention to revisit a destination, supporting a partial and a full mediation. Interestingly, only affective and conative images contribute to the prediction of tourists' intention to revisit a destination through the holistic image towards this destination. Moreover, PNBs moderate the effect that conative destination images have on tourists' holistic image. Practically, the research highlights factors that affect tourists' tendency to select a tourism destination, which can serve as a basis for tailoring the effective positioning of destinations.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bb27d36b375d38333a4dc5b4817d22ea49a1e2e0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Sociology and Political Science

Citations in the corpus

Destination loyalty explained through place attachment, destination familiarity and destination image (2020, result): “This approach has been criticized in recent studies (Stylos et al., 2016, 2017), suggesting that conative lies at the same level of conceptualisation with cognitive and affective.”
Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists (2017, methodology): “The confirmation of these relationships also offers support to previous works (i.e. Gallarza, Saura, & García, 2002; Stylos et al., 2016)”
The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model (2020, methodology): “All measures were adopted from existing literature (e.g. Obermiller & Spangengerg, 1998; Ohanian, 1990; Stylos et al., 2016; Thompson & Malaviya, 2013; α = .84∼.98).”
Examining Chinese College Students’ Intention to Travel to Japan Using the Extended Theory of Planned Behavior: Testing Destination Image and the Mediating Role of Travel Constraints (2017, result): “In addition, a direct causal relationship between destination image and travel intention has been supported in numerous studies (Chen, Chen, et al., 2013; Chen & Tsai, 2007; Stylos et al., 2016; Wang & Hsu, 2010; Zhang et al., 2014).”
Destination image and tourist behavioural intentions: A meta-analysis (2020, unknown): “Similarly, Stylos et al. (2016) conducted a study on tourists departing from the largest Northern Greece airport.”
Understanding Potential and Repeat Visitors’ Travel Intentions: The Roles of Travel Motivations, Destination Image, and Visitor Image Congruity (2021, background): “Numerous studies have also found positive associations between destination image and travel intentions (e.g., Akhoondnejad 2015; Stylos et al. 2016; Whang, Yong, and Ko 2016).”
A model of perceived image, memorable tourism experiences and revisit intention (2017, background): “E., & Hall, T. E. (2007). Emotion and environment: visitors’ extraordinary experiences along the Dalton Highway in Alaska.”
Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact (2020, background): “Cognitive appraisals of a destination comprise beliefs and associated knowledge that reflect tourists’ evaluations of the perceived attributes of the destination (Sharma & Nayak, 2018; Stylos et al., 2017, 2016).”