Rozita Naina Mohamed

Marketing · 2014

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Rozita Naina Mohamed trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Ronald E. Goldsmith (in Sociology and Political Science)
  2. Chanthika Pornpitakpan (in Marketing)

Papers from Rozita Naina Mohamed's perspective

Ordered by how strongly the researchers Rozita Naina Mohamed trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Validation of the Celebrity Endorsers’ Credibility Scale: Evidence From Asians
  2. The development of a scale to measure perceived corporate credibility
  3. The Importance of Perceived Endorser Credibility in South Korean Advertising
  4. The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention
  5. Factors predicting the effectiveness of celebrity endorsement advertisements
  6. Structural equation modeling with EQS : basic concepts, applications, and programming
  7. Threats to the External Validity of Brand Extension Research
  8. What if your dentist looked like Tom Cruise? Applying the match‐up hypothesis to a service encounter
  9. The psychology of interpersonal relations
  10. A Review and Synthesis of the Measurement Invariance Literature: Suggestions, Practices, and Recommendations for Organizational Research

Their papers