“So that's what that is”: Examining the impact of analogy on consumers' knowledge development for really new products

By Jennifer Gregan-Paxton, Jonathan D. Hibbard, Frederic Brunel, Pablo Azar. 2002

123 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/1f8c43b8369c1551d498b5d9c9598c717f231605

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Artificial Intelligence

1. Mary Tripsas

In Marketing

1. Mary Tripsas
2. Margaret C. Campbell
3. Bartosz W. Wojdynski
4. Nathaniel J. Evans
5. D. Roux
6. E. V. van Reijmersdal

In Social Psychology

1. Mary Tripsas
2. Margaret C. Campbell

Citations in the corpus

• Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention (2008, unknown): “Academic interest in analogical learning has been largely confined to verbal analogies (Gregan-Paxton et al., 2002; Roehm et al., 2001).”
• Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity (2012, background): “Indeed, it is possible that cognitive flexibility can provide a broad explanation for the factors that have been found to increase acceptance of really new products; cognitive flexibility could enhance analogical reasoning—wherein what is known about an existing product can be transferred to build a”
• Technology, Identity, and Inertia Through the Lens of "The Digital Photography Company" (2009, background): “When categorizing novel products, individuals make analogies to existing products (Gentner 1983, Gregan-Paxton et al. 2002, Gregan-Paxton and John 1997).”