M. Stead

Marketing · 2004–2019

A researcher in the Science corpus: 5 papers; trusts 2 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

Whom M. Stead trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. K. Morrison
  2. A. Caruana

Who trusts M. Stead overall

  1. R. Gordon

Papers from M. Stead's perspective

Ordered by how strongly the researchers M. Stead trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Scary warnings and rational precautions: A review of the psychology of fear appeals
  2. A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (Health Education & Behavior)
  3. Cognitive Responses to Negative and Comparative Political Advertising
  4. An Exploration of the Effects of Negative Political Advertising on Political Decision Making
  5. Children’s perception of their influence over purchases: the role of parental communication patterns
  6. Does food advertising influence children’s food choices? A critical review of some of the recent literature
  7. Prospect theory: An analysis of decision under risk Econometrica 47
  8. Randomised Controlled Trials for Evidence-based Education: Some Problems in Judging 'What Works'
  9. A content analysis of how ‘normal’ sports betting behaviour is represented in gambling advertising
  10. Experiments in Knowing: Gender and Method in the Social Sciences

Their papers