International food advertising, pester power and its effects

By L. McDermott, Terry O’Sullivan, M. Stead, G. Hastings. 2006

151 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8add4065aa7a53d7a571fba3e329a9dd2cc8ef75

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Liselot Hudders
2. S. De Jans
3. Veroline Cauberghe

In Sociology and Political Science

1. S. De Jans
2. Veroline Cauberghe
3. Liselot Hudders
4. Chen Lou

Citations in the corpus

• Advertising targeting young children: an overview of 10 years of research (2006–2016) (2019, background): “because they cannot afford the products), this can lead to parent–child conflicts (Ambler 2007; Marshall, O’Donohoe, and Kline 2007; McDermott et al. 2006). The link between materialism and advertising exposure was examined by Opree et al. (2014). Their longitudinal survey among children between 8 a”