A systematic review of social marketing effectiveness

By M. Stead, R. Gordon, K. Angus, L. McDermott. 2007

448 citations recorded by the source corpus.

Subfields: Applied Psychology, General Health Professions, Management, Monitoring, Policy and Law

View Paper: https://www.semanticscholar.org/paper/2b522cbde841e9456bcca9473fc5ec9f00a9ebac

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. R. Gordon
2. S. Rundle‐Thiele

In General Health Professions

1. R. Gordon
2. K. Kubacki
3. S. Rundle‐Thiele
4. Bo Pang
5. Nuray Buyucek

In Management, Monitoring, Policy and Law

1. R. Gordon

Citations in the corpus

• Unlocking the potential of upstream social marketing (2013, methodology): “The interpretation of the marketing toolkit applicable to upstream social marketing differs somewhat from the version of the four Ps model that is traditionally used in the downstream environment (see Stead et al. 2007).”
• Minimizing alcohol harm: A systematic social marketing review (2000–2014) ☆ (2015, background): “However, while social marketing has been used to combat problem drinking, there are only a handful of studies attempting to integrate the existing knowledge to identify factors leading to success or failure of social marketing interventions (Gordon et al. , 2006; Stead et al., 2007).”