Cognitive Responses to Negative and Comparative Political Advertising

By Patrick C. Meirick. 2002

108 citations recorded by the source corpus.

Subfields: Communication, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/5254add2c430bc696bd28f7d3a252946422eceaa

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Edith G. Smit

In Literature and Literary Theory

1. Edith G. Smit

In Marketing

1. Peeter W. J. Verlegh
2. Edith G. Smit
3. M. Stead
4. Marieke L. Fransen
5. G. Hastings
6. Amna Kirmani
7. E. V. van Reijmersdal
8. Bartosz W. Wojdynski

Citations in the corpus

• Fear appeals in social marketing: Strategic and ethical reasons for concern (2004, background): “Studies of political advertising have found that using negative information tends to reflect badly on the political party that sponsors the ad (Japerson & Fan, 2002; Meirick, 2002; Pinkleton, Um, & Austin, 2002).”
• A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them (2015, background): “To achieve this, they generate thoughts that are supportive of those attitudes and behaviours when they are exposed to a persuasive message that challenges them (Lydon, Zanna, and Ross 1988; Meirick 2002).”