I. Martin

with Stewart · 2001–2005

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Whom I. Martin trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Lawrence W. Barsalou
2. Dedre Gentner
3. E. Tory Higgins
4. S. Ratneshwar
5. Gregory L. Murphy
6. Douglas L. Medin

Who trusts I. Martin overall

1. Chen-Ya Wang
2. Eileen Fischer

Papers from I. Martin's perspective

Ordered by how strongly the researchers I. Martin trusts endorse each paper. Same corpus, a different order for every researcher.

1. Structure mapping in analogy and similarity.
2. Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links
3. Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations
4. Handbook of motivation and cognition : foundations of social behavior
5. Family Resemblances: Studies in the Internal Structure of Categories
6. Ad hoc categories
7. Basic objects in natural categories
8. Respects for similarity
9. Categories and Concepts
10. The simulation heuristic

Their papers

• The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity (2001) — 215 citations
• Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions (2005) — 120 citations