The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity

By I. Martin, David W. Stewart. 2001

215 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b0297ed82aa47e2434a7eb30fcb6296cfbb39d18

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Chen-Ya Wang
2. Eileen Fischer
3. Rebecca Reuber
4. Anna S. Mattila
5. Heesup Han
6. I. Lin
7. Jochen Wirtz
8. S. Tanford

In Social Psychology

1. Eileen Fischer
2. Rebecca Reuber
3. Anna S. Mattila

In Sociology and Political Science

1. Chen-Ya Wang
2. Eileen Fischer
3. Rebecca Reuber
4. Anna S. Mattila
5. Jong-Hyeong Kim
6. Heesup Han
7. Katja Gelbrich
8. Gerben A. van Kleef

Citations in the corpus

• The Impact of Servicescape Cues on Consumer Prepurchase Authenticity Assessment and Patronage Intentions to Ethnic Restaurants (2015, background): “…1980), which are frequently used to understand consumption intentions and behaviors across a variety of domains (e.g., Kozup, Creyer, & Burton, 2003; Martin & Stewart, 2001; Sheppard, Hartwick, & Warshaw, 1988), the authenticity assessment of ethnic dining services prior to actual consumption may…”
• The Good, the Bad, and the Unfamiliar: The Challenges of Reputation Formation Facing New Firms (2007, background): “…of information about new brands suggests that signals that marketers believe are unambiguous are open to different interpretations depending on the characteristics of signal recipients such as goal congruency (e.g., Martin & Stewart, 2001) or the tendency to self-monitor (e.g., Aaker, 1999).”